The foundation of the market stands on two pillars i.e. demand and supply. It is the demand that puts an impetus for supply. To put it in other words, it would be appropriate to say that it is the customer’s end by which the market is driven. It is the demand created by the customers in the market that enables the market forces to generate supply and cater to the needs and wants of the customers. To keep things balanced and steady in the market, the changing needs and wants of the customers are thoroughly monitored and the supply side is activated accordingly with these changing inclinations.
Right before the epoch of technological development these customer-centric statistics and data were monitored manually through record-keeping but with the rapid technological development, these dynamics of the market have been digitized. The whole marketplace has been digitized and eCommerce is the order of the day. With this, customer relationship management has also been digitized through CRM software. Every amenity and every commodity can be bought online through various online platforms and mobile phone applications are the media or online shops that connect the merchants and the customers in the online market.
On-Demand apps in the present era are the online platforms for startups through which products and advanced services are delivered to the customers by the merchants or service providers. To keep a thorough track of the performance and productivity of products and services; changing needs and wants of customers; other customer-centric information in a single repository, CRMs are integrated into On Demand apps through API (Application Programming Interface) so that the relationship of merchants with the customers can be managed and maintained in a systematic and consistent manner.
In this article, we will acknowledge you with the benefits of CRM for On-Demand startups, integral features that a CRM must have, and top 5 CRM for On-Demand startups.
CRM Software
Customer Relationship Management (CRM) software is referred to as an online data management platform that maintains customer-centric data for the sales, marketing, and business development arms of an enterprise. CRM software records and maintains customers’ information in a unified and central repository that does have the ability to automate critical processes indispensable to the satisfaction of the customers and the success of the startup or enterprise.
A reliable and thorough customer relationship management system or software deploys your startup with behavioral analytics to monitor the changing behavior of the customers and predict their future inclinations in availing the services that your enterprise provides. These behavioral shifts are very important to be identified so that your business model and service provision can be strategically tweaked and innovated in accord with it lest your business won’t flourish. A CRM software stores customer data in a centralized location tracks sales opportunities automates customer management workflows and manages marketing and business development campaigns.
Benefits of using CRM System for OnDemand Startups
On-Demand Startups can have the following benefits from integrating the CRM system into their apps through API (Application Programming Interface).
Acknowledges startups with actionable customer insights to deliberate on.
CRM can make startups ensure higher productivity of its services, products, solutions, and deliverables at the customer’s end.
CRM can help in predicting customers’ behavior.
CRM can help in devising the subsequent business development strategy to enhance the sphere and volume of the startup.
CRM can help in the workflow automation pertaining to business development, sales, marketing, and onboarding campaigns.
Integral Features that a CRM Software Must Have
A good to go and reliable CRM system must have certain essential features as without having those features its essence can be undermined and it surely cannot perform its function to the fullest as a customer relationship management system. The integral features that a standard CRM software must have are as follow:
1. Contact/ Profile Management
A CRM system must essentially have contact and particular management data storage where the basic information, biography, and contacts of the customers that encompass addresses, social media accounts, and other necessary information, can be stored in an organized way.
2. Interaction Tracking (Chat, IP Telephony)
A CRM system must have a repository of the interactions and conversations through chat and IP telephony that any representative from the merchant side holds with the customers or potential leads so that the services can be streamlined accordingly in the future as per the nuances from the interaction.
3. Lead Follow-up System
A CRM system must have an agile and swift sub-system of lead management that can identify leads and follow up on these potential leads or prospects for making them go through the sales pipeline of the enterprise or startup so that they can be converted into full-fledged customers.
4. Email Incorporation
A CRM system must have email delivery systems incorporated into it like Gmail, Outlook, Yahoo, and so forth, taking into account the executives and division of contact records, just as a concentrated center for inside cross-coordinated effort.
5. Workflow Automation
A CRM must have AI embedded into it to automate and mechanize dreary repetitive undertakings by making work processes that trigger activities or send follow-up updates for next activities.
6. Proposals and Quotes Management
It must systematically send quotes and proposals to customers addressing their requests and sought provisions.
7. Pipeline Management
See an outline of your whole deals pipeline just as the status/progress of every individual stage in the business funnel. If you have a more drawn-out deals pipe, it may very well be a smart thought to focus on this element as you look for CRM programming. Having a birds-eye perspective in a general channel will help hold prospects back from slowing down or becoming lost despite any effort to the contrary.
8. Document Management
It must have centralized document storage and management system that can gather, transfer and store documents making it convenient for everybody that needs access to data.
9. Behavioral Analytics
A dependable CRM framework or programming conveys your startup with conduct examination to screen the changing conduct of the clients and anticipate their future tendencies in benefiting the administrations that your endeavor gives. These social movements are vital to be recognized so your plan of action and administration arrangement can be deliberately changed and improved as per it in case your business will not prosper.
Top 5 CRMs for On-Demand Apps
A list of the most reliable, user-friendly, and highly rated CRMs to be integrated into on-demand apps through API is as follow:
1. HubSpot CRM
HubSpot CRM considers every contingency important to assist your startup with keeping up solid associations with your clients. Regardless of whether you're in deals, showcasing, client assistance, activities, or answerable for the entirety of the abovementioned, the HubSpot CRM will assist you with completing your work.
Features
Customizable Deals Dashboard.
Email, chat meetings, and lead tracking.
Gmail and Outlook email layouts to assist you with messaging and speak with leads.
Email notices, organization experiences, and pipeline the board includes that will help you keep steady over the entirety of your leads
Mechanized logging and refreshing of client arrangements and deals exercises
An implicit action stream with warnings conveyed following a lead opens an email, taps on a connection, or downloads a significant record
The capacity of up to 1 million contact records.
The capacity to record deals calls, send messages, plan errands, and dole out undertakings all inside the HubSpot CRM
Programmed distribution of messages, recorded calls, and deals note to a contact's remarkable course of events, to improve on the undertaking of resuscitating cold leads.
Pricing
The main significant benefit of the HubSpot CRM is that it's totally free. While most CRMs come at month-to-month costs that can wander into the hundreds, HubSpot gives a free CRM that incorporates an extensive heap of highlights.
2. Zoho CRM
Zoho CRM enables startups with a total client relationship lifecycle the board answer for overseeing association-wide Sales, Marketing, Customer Support, and Service and Inventory Management in a solitary business framework.
Features
AB Testing
Account Alerts
Alerts/Notifications
Analytics/ROI Tracking
Asset Management
Business Card/Badge Scanning
Calendar/Reminder System
Call Center Management
Call Management
Campaign Management
Cataloging/Categorization
Channel Management
Churn Management
Client Tracking
Client/Property Matching
Pricing
Zoho comes up with both free and premium editions. The free edition for entrepreneurs can be used by up to 3 users forever. Paid editions start from $ 14 a month to $ 52 a month billed annually.
3. Bitrix24 CRM
Bitrix24 incorporates every one of the components that make open and dynamic correspondence a breeze for small and medium-sized organizations.
Features
You can interact by means of video, talk room, workspaces, and get everything in one spot.
Task Management Software.
Sales automation tools.
Contact center.
Visual web designer with greeting pages and even web-based business stores that are altogether simplified.
Variety of HR tools to help you monitor the workers and guarantee that everybody is progressing admirably.
Pricing
Free Bitrix24 gives you limitless CRM passages, statements, and solicitations, email promoting, web designer, item list with up to 100 things for an online store, task the executives’ instruments, schedules, deals channel, IP communication, and substantially more. The solitary two viable limits of this free CRM are 12 clients for each record and 5GB of online stockpiling. Professional membership gives you an unlimited number of clients with all opened highlights of Bitrix24 for simply 99$ each month.
4. SugarCRM
SugarCRM is an open-source CRM that can be thoroughly customized accordingly to the needs, demands, and overall scope of your startup.
Features
Quote Management Systems
CRM Reporting & Dashboards
CRM for Sales Forecasting
SugarBPM™ CRM
CRM Customization and Configuration
Mobile CRM App
CRM for Project Management
Multilingual and Multicurrency Support
CRM Campaign Management
Case Management and Bug Tracking Solution
Pricing
Sugar has pricing plans that scale with your group. You can get the upper hand you need at a value you can bear.
5. Odoo CRM
Odoo is another customer-centric open source CRM software that can be extensively customized accordingly with the needs, wants, orientation, and scope of your startup.
Features
Modern User Interface
Large screen view
Leads Nurturing
Lead Scoring
Online Acquisition
Live Chat
Assignation Rules
URL Trackers
Deduplication
Customer Preferences
Email Gateways
Pricing
As Odoo CRM is an open source CRM it has extensive plans for its users accordingly with the no. of features that they incorporate into their systems.
Building a CRM from Scratch for On-Demand Apps
Building a CRM from scratch for an on-demand app is quite an extensive and tedious task as it involves a series of time-consuming development deliberations such as IP telephony which is really complex to incorporate into the system. It may incur huge charges on the budgets as well which is why On-demand startups should rely on these dependable CRM systems to be integrated into their apps through Application Programming Interface which is not only time-efficient but also cost-efficient.